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Privacy Policy

Last Updated: September 2026

WNORTH respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how Bluebird Strategy Ltd., operating as WNORTH (“WNORTH,” “we,” “us” or “our”), collects, uses, discloses and protects personal information when you visit our website, become a WNORTH member, register for an event or program, participate in the WNORTH community, subscribe to our communications or otherwise interact with us.

  1. Information We Collect

Depending on how you interact with WNORTH, we may collect information including:

  • Your name, email address, phone number and location;
  • Professional information such as your job title, company, industry and professional background;
  • Information provided through membership, event, Forum, delegation or other program applications;
  • Membership status and participation history;
  • Event registrations and attendance;
  • Communications and preferences;
  • Information you voluntarily provide through surveys, forms, applications or community participation;
  • Transaction and payment information;
  • Website usage information, device information, IP address and cookie or analytics data; and
  • Photographs, video or other media captured at WNORTH experiences where applicable.

We aim to collect only information reasonably necessary to provide our programs, services and community experiences.

  1. How We Collect Information

We may collect information directly from you when you:

  • Apply for or purchase a WNORTH Membership;
  • Register for an event, Forum, delegation, retreat or other experience;
  • Create or use an account on a WNORTH community platform;
  • Subscribe to our newsletter or other communications;
  • Complete an application, survey or feedback form;
  • Contact WNORTH;
  • Participate in WNORTH programming; or
  • Interact with our website, emails, digital advertising or social media.

We may also receive limited information from service providers and platforms that help us operate WNORTH.

  1. How We Use Your Information

WNORTH may use personal information to:

  • Administer memberships and member benefits;
  • Process event and program registrations;
  • Deliver Forums, virtual programming, destination experiences and other WNORTH programs;
  • Facilitate appropriate introductions and community connections;
  • Communicate with you regarding your membership, registration or participation;
  • Provide customer and member support;
  • Send newsletters, program announcements and marketing communications where permitted;
  • Improve our programs, services, website and member experience;
  • Understand engagement and participation across the WNORTH community;
  • Process payments and maintain appropriate financial records;
  • Protect the safety and integrity of our community;
  • Comply with applicable legal and regulatory obligations; and
  • Carry out other purposes disclosed to you when information is collected.
  1. Membership & Community Information

WNORTH is designed to facilitate meaningful professional relationships.

Certain profile information that members choose to provide may be visible to other WNORTH members through our community platform (Mighty Networks) or Conference App (Bizzabo).

Members have the opportunity to update their profiles with all relevant information such as name, photo, company, title, city, LinkedIn Profile, etc.

Members are expected to respect the privacy and confidentiality of information shared within the WNORTH community in accordance with the WNORTH Code of Conduct.

  1. Forums and Community Conversations

WNORTH Forums and certain other programs are designed to create trusted environments for candid conversation.

Personal stories, experiences and perspectives shared by participants are subject to the confidentiality expectations contained in the WNORTH Code of Conduct and, where applicable, the Chatham House Rule.

WNORTH does not guarantee the conduct of individual participants, but may take appropriate action where a participant fails to respect these expectations.

  1. Payment Information

Payments for memberships, events and other WNORTH programs may be processed through third-party payment providers.

WNORTH does not necessarily receive or retain complete payment-card information when payments are processed through these providers.

WNORTH utilizes a combination of payment processors depending on the type of event including but not limited to: Stripe, Mighty Networks, Luma and Bizzabo.

  1. Email & Marketing Communications

If you subscribe to WNORTH communications or otherwise provide appropriate consent, we may send you information about memberships, events, programs, partnerships and other WNORTH news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

We may continue to send necessary transactional or administrative communications relating to an active membership, registration or transaction.

  1. Cookies, Analytics & Digital Advertising

WNORTH may use cookies and similar technologies to operate our website, understand website usage, improve our digital experience and measure marketing effectiveness.

We may use third-party analytics and advertising services that collect information about interactions with our website such as Google Analytics and Meta Pixel.

Where required by applicable law, users will be provided with appropriate choices regarding non-essential cookies.

  1. Third-Party Service Providers

WNORTH works with trusted third-party service providers to operate our business and deliver our membership, programs and experiences. These may include providers supporting website hosting, community platforms, event registration and technology, payment processing, email communications, customer relationship management, forms and surveys, virtual programming, scheduling, analytics, advertising, automation and AI-enabled services.

These providers may process personal information on our behalf only as necessary to provide their services, subject to applicable privacy laws and their respective privacy and security practices.

Some providers may process or store information outside your province, territory or country of residence, including in Canada and the United States.

  1. Sharing Personal Information

WNORTH does not sell personal information.

We may disclose personal information to:

  • Service providers that help us operate WNORTH;
  • Event venues, suppliers or partners where reasonably necessary to deliver an experience;
  • Professional advisers;
  • Government, regulatory or law-enforcement authorities where legally required; or
  • A successor organization in connection with a merger, acquisition, restructuring or sale of all or part of the business.

We may also share information where you have expressly authorized us to do so.

  1. Photography, Video & Event Media

WNORTH events and experiences are photographed and may also be filmed or recorded. By attending a WNORTH event or experience, you consent to being photographed, filmed or recorded and to WNORTH’s use of resulting images and recordings for communications, editorial content, social media, marketing and promotional purposes.

Photography and event media are an expected part of participation in WNORTH experiences.

  1. International Participation and Data Processing

WNORTH operates a global community and works with service providers that may process or store information outside your province, territory or country of residence, including Canada and the United States.

As a result, personal information may be subject to the laws of the jurisdiction where it is processed or stored.

  1. Data Retention

WNORTH retains personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet legitimate business, legal, accounting and regulatory requirements.

  1. Security

WNORTH uses reasonable administrative, technical and organizational safeguards designed to protect personal information.

No method of electronic transmission or storage is completely secure, and WNORTH cannot guarantee absolute security.

  1. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including rights to request access to or correction of information and, in certain circumstances, withdrawal of consent or deletion of information.

Requests may be submitted using the contact information below. We may need to verify your identity before fulfilling a request.

  1. Third-Party Websites

Our website and communications may contain links to websites or services operated by third parties. WNORTH is not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

  1. Changes to This Privacy Policy

WNORTH may update this Privacy Policy from time to time to reflect changes to our programs, technology, business practices or legal obligations.

The current version will be posted on our website with the date of the most recent update.

  1. Contact Us

Questions, requests or concerns regarding this Privacy Policy or WNORTH’s handling of personal information may be directed to:

WNORTH / Bluebird Strategy Ltd.
Email: info@wnorthconnect.com