Our Story

WNORTH is the vision of Heather Odendaal, an accomplished entrepreneur, brand builder and an acclaimed event producer in Western Canada. 

While working as a sales executive at a Fortune 500 company, Heather’s pursuit of finding a leadership conference for women on a path to senior executive leadership fell short. In spring 2015, Heather co-founded the inaugural WNORTH Conference with her husband Mike to support women on their leadership journey. 

Regular event speakers include executives from CISCO, PwC and Amazon. In 2018, the Members’ Club at WNORTH was launched to support the growing community of female executives and provide them with networking opportunities and resources to support their leadership journey. In April 2020, the Membership rapidly expanded to support the growing need for online community support women in leadership.

Our Mission

Develop more women to leading positions in business, and in doing so we will elevate the teams they work in, the families they lead and the communities in which they live.

We achieve this through

Facilitating a powerful membership community that supports a diverse group of women on their leadership journey. We curate content and personal development around our foundation pillars which aim to accelerate growth, promote balance, establish connections that matter, and inspire change

Notable Awards

Top Event Professionals in Canada

C-Suite Digital Leadership Awards – Finalist 2020

Best Networking & Matchmaking Platform​

Innovation & Entrepreneurship Finalist


Innovative Business of the Year - Winner 2021

Our Team

Heather Odendaal

Co-Founder & CEO

Mike Odendaal

Co-Founder & Director of Finance

Iva Kubickova portrait headshot

Iva Kubickova

Marketing & Events Manager

Sarah Rivest

Strategic Projects Coordinator

Ruth Barrow

Graphic & Web Designer

Bronwen Hill

Guest Travel Specialist

Carlee Cindric

Event Producer

Board of Advisors

Kerry Chalmers

Director, Sales and Partner Events, Cisco Global Events

Jordana Pourian

Senior Vice President, Operations & Chief of Staff, Aritzia

Quyen Chang

Head of Global Sales Enablement at Airbnb

Rob Simms

Global Head of Executive Customer Relations & Acquisitions at Google

Richard Steinau

Senior Vice President at Bellwether

City Directors