WNORTH is the vision of Heather Odendaal, an accomplished entrepreneur, brand builder and an acclaimed event producer in Western Canada. 

While working as a sales executive at a Fortune 500 company, Heather’s pursuit of finding a leadership conference for women on a path to senior executive leadership fell short. 

In spring 2015, Heather co-founded the inaugural WNORTH Conference with her husband Mike to support women on their leadership journey. 




In 2018, the Members’ Club at WNORTH was launched to support the growing community of female executives and provide them with networking opportunities and resources to support their leadership journey. In April 2020, the Membership rapidly expanded to support the growing need for online community support women in leadership.


Our mission

Develop more women to leading positions in business, and in doing so we will elevate the teams they work in, the families they lead and the communities in which they live.

we achieve this through

Facilitating a powerful membership community that supports a diverse group of women on their leadership journey. We curate content and personal development around our foundation pillars which aim to accelerate growth, promote balance, establish connections that matter, and inspire change

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Our team

Heather Odendaal

Co-Founder & CEO

Iva Kubickova portrait headshot

Iva Kubickova

Global Director, Membership & Marketing

Mike Odendaal

Director of Finance

Carlee Cindric

Conference Director

Elaiza Shepherd

Director of Partnerships & Growth

Liz Peacock

Community Manager

Bronwen Hill

Guest Travel Specialist

Ruth Barrow

Graphic & Web Designer



Board of Advisors

Kerry Chalmers

Director, Sales and Partner Events, Cisco Global Events

Rob Simms

Global Head of Executive Customer Relations & Acquisitions at Google

Richard Steinau

Senior Vice President at Bellwether

Jordana Pourian

Senior Vice President, Operations & Chief of Staff, Aritzia

Quyen Chang

Head of Global Sales Enablement at Airbnb


Ariel White

Bahar Sateli

Christina Drimaropoulos

Katia Barton

Mariana Freitas


C-Suite Digital Leadership Awards – Finalist 2020​

Top Event Professionals in Canada

Best Networking & Matchmaking Platform​​

Innovation & Entrepreneurship Finalist​


Innovative Business of the Year – Winer 2021

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