Heather Odendaal

Co-Founder at WNORTH Conference, President at Bluebird Strategy

Heather is an accomplished entrepreneur, brand builder and an acclaimed event producer in Western Canada. Heather has worked on some of Canada’s largest and most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival and the Vancouver 2010 Winter Olympics.

In spring 2015, Heather launched the inaugural WNORTH Conference, while working as a sales executive at a Fortune 500 company, when her pursuit of finding a leadership conference for women on a path to senior executive leadership fell short. The WNORTH Conference has had four sold-out conferences and numerous satellite events in Chapter cities. Past events have featured speaker from Amazon, CISCO, HSBC, Google, PwC and Lyft.

Heather and the WNORTH brand has been recognized in the Globe and Mail, Chatelaine Magazine, Huffington Post and BCBusiness. In 2016, Heather was the recipient of the Notable Award for Western Canada in the category of event planning. Heather was also nominated for Whistler Excellence Awards Rising Star in 2015 and 2016 and Innovative Business of the Year in 2018.