Donna Carpenter

President & CEO of Burton, Vermont

Donna met Burton’s founder, Jake Burton Carpenter in a Southern Vermont bar on New Year’s Eve 1981. Ever since, she’s been a driving force at the world’s leading snowboard company. Her first job included dipping snowboards in polyurethane and answering the customer service line that rang in the bedroom. In the mid 1980s, Donna expanded Burton’s business to Europe and ran the company’s first international office in Innsbruck, Austria. In 2003, Jake asked Donna to make Burton a brand of choice and employer of choice for women. Thanks to Donna’s leadership, Burton now has progressive parent policies, mentoring programs and a diverse leadership team. In 2010, Donna stepped up to the role of President. Today, she oversees a long list of mission-critical departments at Burton – from U.S. Sales and Sustainability to Women’s Leadership and Burton’s non-profit, Chill. Deemed a ‘Super Woman’ by Refinery29 and ‘The Snowboard Ambassador’ by The New York Times, Donna is a chief badass who officially became Burton’s Chief Executive Officer in 2016.