Growing up in the Yukon, Hannah struggled with overcoming an eating disorder as a teenager and felt the immense weight of societal pressures to conform to “stereotypical beauty”. Once she overcame this battle, she vowed to be part of the solution.

Completing her Communications Degree overseas at NTU in Singapore, she focused on learning how to communicate and market a value-driven message. This led to Londre never photoshopping our images, offering a diverse size range (XS-5XL), and continuously working to empower all humans.