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Emily Chang

CEO, of McCann Worldgroup China

Emily Chang is the CEO of McCann Worldgroup, China. Prior to accepting this new role, she took a year off to write a book called The Spare Room, the topic of her first TEDx Talk. Before that, she served as cmo for Starbucks China, where she was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). She led the teams that tripled digital tender across stores, helped open the first Starbucks Roastery outside of Seattle, and launched the brand’s delivery program.

A strategic business leader with over 20 years of experience, Emily is known for globalization, cross-cultural team leadership, and innovative brand building. Recognized for her ability to drive change and renew organizations, Emily approaches opportunities with an entrepreneurial mind set to establish a culture, set a vision, and build capability. She is known first and foremost as a people leader and team builder.

Prior to Starbucks, Emily was the Chief Commercial Officer for IHG, Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and a team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in building new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences.

Moving to Shanghai in 2011, Emily built a high-performance marketing organization that established the face of Apple Retail in Asia Pacific. She first developed her General Management, Marketing and Brand expertise at Procter & Gamble, with 11 years’ experience across all three Global Business Units: Health & Well-being, Beauty & Grooming, and Household Care. She has rich end-to-end business experience, from globalizing upstream design, to exceeding P&L objectives across businesses in US and China, to leading the Walmart Health & Beauty Retailer team in Arkansas.

Emily sits on the board of SOS Children’s Villages and has spoken at select conferences and events, including the Fortune Most Powerful Women’s Summit in Hong Kong, C2 in Montreal, and has delivered three TEDx Talks. In her free time, Emily loves to teach, read, and write. She challenges herself to learn a new “big thing” every year (2019 was all about the book, and she’s spent much of 2020 straddling a cajon drum). Most of all, Emily enjoys spending time with family: her husband of 20 years, her 11yr daughter Laini, Holly Berry their rescued mutt, and Jellybean, their pygmy hedgehog.

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