It’s time to stop hosting FREE events: As I mentioned above, only half of attendees will show up for an event if they didn’t pay for it. At the beginning of the pandemic, so many businesses (including my own) wanted to support people as much as they could with free content. The truth is, that the events industry is one of the HARDEST hit industries and it’s time that we start to value our efforts by charging, even if only nominal or by donation.
Read the full article on Authority Magazine.
