As mothers, we have been forced to make some tough decisions over this last year. Many of us had to unexpectedly add full-time teachers to our resumes, and/or had our daycare and caretaker services taken away, and even put our careers on hold. The pandemic completely abolished in-person events, mommy meet-ups, networking drinks, coffee dates, and more that acted as crucial support systems.
Read the full article on WellDefined.
Heather Odendaal is an accomplished Canadian entrepreneur, brand builder, and event producer whose experience in corporate environments inspired her to create and co-found WNORTH, a global organization dedicated to the development of women mid-career on a trajectory towards senior executive leadership.
Read full article on Billion Success
Attendee engagement may be the single most important component of any event—and those efforts shouldn’t end when people walk out the door. And in the expanded world of virtual and hybrid events, the possibilities for year-round engagement are even greater. When attendees aren’t limited by location, the door opens to new options for content sharing, ongoing mini events and podcasts, creative networking opportunities and much more.
Read full article on BizBash.
It’s time to stop hosting FREE events: As I mentioned above, only half of attendees will show up for an event if they didn’t pay for it. At the beginning of the pandemic, so many businesses (including my own) wanted to support people as much as they could with free content. The truth is, that the events industry is one of the HARDEST hit industries and it’s time that we start to value our efforts by charging, even if only nominal or by donation.
Read the full article on Authority Magazine.