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Media

5 Virtual Networking Tips for Working Mothers

By | Blog, Media, Women In Busness

As mothers, we have been forced to make some tough decisions over this last year. Many of us had to unexpectedly add full-time teachers to our resumes, and/or had our daycare and caretaker services taken away, and even put our careers on hold. The pandemic completely abolished in-person events, mommy meet-ups, networking drinks, coffee dates, and more that acted as crucial support systems.

Read the full article on WellDefined.

6 Ideas for Engaging Event Attendees Year-Round

By | Blog, Media, Women In Busness

Attendee engagement may be the single most important component of any event—and those efforts shouldn’t end when people walk out the door. And in the expanded world of virtual and hybrid events, the possibilities for year-round engagement are even greater. When attendees aren’t limited by location, the door opens to new options for content sharing, ongoing mini events and podcasts, creative networking opportunities and much more.

Read full article on BizBash.

Heather Odendaal of WNORTH: 5 Things You Need To Know To Successfully Run a Live Virtual Event

By | Blog, Media, Women In Busness

It’s time to stop hosting FREE events: As I mentioned above, only half of attendees will show up for an event if they didn’t pay for it. At the beginning of the pandemic, so many businesses (including my own) wanted to support people as much as they could with free content. The truth is, that the events industry is one of the HARDEST hit industries and it’s time that we start to value our efforts by charging, even if only nominal or by donation.

Read the full article on Authority Magazine.

Empowering Women Virtually is a Real Thing – WNORTH Leads the Way

By | Media

Adapting your community outreach to a digital platform is a must nowadays.

If I were a fly on the wall to my own chat with Heather Odendaal (CEO and Founder of the WNORTH Conference), I would have a chuckle. See the picture right above this post? That is Heather and me (the author of this post) talking virtually about a virtual event which covers topics on how to work in a virtual world amidst COVID-19. That is a tongue twister, go on try saying that three times quickly. Read More

Why the best events should have a lasting legacy

By | Media

The positive impact of an event can reach far beyond its attendees, says co-founder of female leadership conference WNORTH.

Heather Odendaal is the co-founder and CEO of WNORTH, a global community of women aiming for or already part of senior leadership. It’s annual conference is held in Whistler, Canada. 

At a time where everything is changing at a rapid pace, so many conversations that I have been having lately have been around the next chapter. “What will my legacy be? How will we create change in a way that impacts generations to come?” Read More

Inside the BizBash Canada 250: Heather Odendaal

By | Media

In the 2020 BizBash Best Canada issue, we named the top 250 event professionals in Canada. Here’s a spotlight on one of them.

Why a leadership conference just for women?
We created WNorth to address an underserved need for leadership development to encourage more women to step into senior executive leadership roles. Women are seeking community among other driven and ambitious women and there are unique challenges that they face on their journey to C-suite. Read More

Changing Tides – Enterprise Magazine

By | Media

BlueShore Financial Credit Union member and WNORTH CEO Heather Odendaal is expanding her global online networking platform in order to guide women along the executive path.

Published November 7, 2018
By Alexandra Gill – Enterprise Magazine
Photo: Heather Odendaal

It wasn’t your typical breakaway session. On a chilly night this past April, in the ski-resort municipality of Whistler, BC, about 70 attendees from the three-day WNORTH Conference for mid-career women on the senior-executive-leadership track convened at the outdoor Scandinave Spa.

They splashed through waterfalls, floated under the stars and networked in wood-burning saunas. Keynote speaker Halla Tomasdottir, an entrepreneur and former presidential candidate in Iceland who co-founded the the investment firm Audur Capital — guided by feminine values — held court in a steaming hot tub, doling out advice on everything from how to generate high-level support for equal-pay legislation to the difference between raising sons and daughters. Then she challenged the women to a cold-water plunge. “Let’s pretend we’re men and see how long we last,” Tomasdottir joked. Read More

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